While Product Managers Tend To Focus On Technical Activities Product Marketing Managers Are More Inclined To Focus On Go To Market Activities
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We Redefined Our Market Hypotheses And Checked To See If Everything Else Still Fit It Did This New Market Definition Was Much Bigger And The Model Market
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Select Product Custom Tables And The Tables You Have Defined Will Appear You Can Begin Entering The Data For Your Markets
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Manufacturers Go To Resource Markets Raw Material Markets Labor Markets Money Markets Buy Resources And Turn Them Into Goods And Services
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The Ones In The Left Half Are Typically Considered Product Management The Right Side Activities Are Usually Product Marketing
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Which Are Focused On Internal Stakeholders Typically Those In Sales This Is Often Forgotten In The Rush To Get A Product To Market
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To Expand Into These Concentric Layers The Product Typically Needs To Change To Maintain The Strength Of Market Product Fit
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Under The Substitutability Criterion Lower Left Element In Figure 2 Products Are Considered Competitive If Consumers Perceive They May Be Substituted For
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Question 2 Which Of The Following Are Elements Of Product Market Management